From Purpose to Planet: How Entrepreneurs Can Lead the Transition to Sustainability
The blog explores how purpose-driven entrepreneurship serves as a crucial lever for the global transition toward sustainability. Far from being a branding exercise, purpose is positioned as a compass that shifts business logic from extraction to regeneration, bridging the gap between today’s economy and the ecological economy we must build. Defining Purpose-Driven Entrepreneurship Purpose is not peripheral—it shapes investment, operations, and stakeholder engagement. Businesses that embed environmental, social, and systemic goals at their core are better equipped to navigate complexity and lead transformation.

